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River cruising part of new Indian tourism push

River cruising part of new Indian tourism push

To inspire further growth in travel to India, attendees at the Australia India Travel & Tourism Council (AITTC) organised Round Table Conference recommended inititives to increase destination knowledge and make the market aware of products beyond the traditional offerings.

Responding to this, AITTC in partnership with India Tourism and Taj Hotels, relaunced their highly successful “Know India Better” program recently introducing River Cruising in India.

“India is a large and diverse country with unlimited choices for travellers. This collaboration with AITTC is one of many initiatives of India tourism Sydney office, with the objective to provide more and more information on Indian destinations to Australia,” said Kanchan K Kukreja, Head of India Tourism in Australia.

Over 60 guests comprising tour operators, travel agents, airlines, hotelliers, media and industry personalities attended the event at the waterfront Indian restaurant, Manjits @ The Wharf. 

In recent times, cruising along mighty rivers has emerged as a popular style of holidaying. While in Europe voyaging along the Danube or Rhine has been well known for quite some time, journeying along other key rivers of the world from the Nile and Amazon to Yangtze, Irrawaddy and the Mekong are also gaining momentum. In India, river cruise holidays are relatively new. Entrepreneurs have started offering lengths of the holy Ganges and backwaters of Kerala in luxury boats...

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